Meet the speaker
Elizabeth (Liz) Brown, General Counsel & Chief Administrative Officer, CSC Generation Enterprise, Inc.
At Legal Geek North America 2025, we’re excited to welcome Elizabeth (Liz) Brown, General Counsel and Chief Administrative Officer at CSC Generation Enterprise, Inc. – a company transforming traditional retail brands like Backcountry, One Kings Lane, and Sur La Table into digital-first powerhouses.
Liz brings deep expertise from across the legal spectrum, with a career spanning private practice at Kirkland & Ellis, in-house roles at Groupon and Dover Corp., and federal clerkships at both the U.S. Court of Appeals for the Sixth Circuit and the U.S. District Court for the Northern District of Ohio.
We caught up with Liz ahead of her session at Legal Geek North America 2025 to discuss legal tech adoption, the role of AI, and practical advice for in-house and law firm teams alike.
Photo: Elizabeth Brown
"Let your pain points guide you - wherever you're spending the most time on manual, repetitive tasks is likely the best place to start."
What is one piece of advice for legal teams looking to start adopting AI but not knowing where to begin?
It really comes down to identifying your pain points – those tasks that take up a lot of your team’s time but could be repeatable and automated. Focusing on these areas will naturally lead you to the vendors and AI tools designed to address them.
For an in-house legal team, that might mean using a tool to scan and summarise key points in contracts, or developing a bot to answer frequently asked employee questions about policies and processes. Let your pain points guide you – wherever you’re spending the most time on manual, repetitive tasks is likely the best place to start.
What’s the best piece of advice you have for evaluating legal tech tools and choosing the right one for your firm?
The answer to this question really depends on what your biggest pain points are – and identifying those in the first place.
For example, if we’re talking about a law firm, billing may be a key pain point. In that case, you might look to automate the process or explore how AI can support your billing initiatives. I’d recommend identifying AI companies that specialize in this area, setting up demos, and involving staff – or anyone who would benefit directly – so they can test the tool firsthand.
Another important point is that I always ask for references and request to speak with companies that have already adopted the tool. That way, I can get a firsthand impression of whether it’s truly delivering on what the vendor promises.
"I always ask for references and request to speak with companies that have already adopted the tool."
Join Elizabeth Brown at Legal Geek North America on June 17 at Recess, Chicago, where she’ll share more insights on legal innovation, AI, and the future of in-house legal teams. Don’t miss it!
